Brevo

What is Brevo?

Brevo (formerly Sendinblue) is a comprehensive customer relationship platform that unifies marketing, sales, and customer service tools under one roof. Trusted by over 500,000 businesses worldwide—including eBay, Louis Vuitton, IKEA, Michelin, and Nestlé—Brevo transforms how companies engage customers across every touchpoint. The platform combines email marketing, SMS, WhatsApp, marketing automation, CRM, transactional messaging, live chat, and loyalty programs into a single, AI-powered solution.

What sets Brevo apart is its commitment to accessibility without sacrificing power. While competitors force you to choose between beginner-friendly simplicity or enterprise-grade capabilities, Brevo delivers both. Small businesses get intuitive tools that work immediately, while growing companies access sophisticated automation, segmentation, and multi-channel orchestration that rivals platforms costing 3-5x more. The platform's generous free plan—offering 9,000 emails per month with unlimited contacts—eliminates the barrier to entry that plagues most marketing tools.

Email Marketing & Campaign Creation

Brevo's email marketing capabilities form the foundation of its platform, offering a drag-and-drop editor that makes professional campaign creation accessible to anyone. The visual builder includes pre-designed content blocks for text, images, buttons, videos, and dividers, allowing you to construct responsive emails without touching code. For users who prefer control, an HTML editor provides direct access to source code.

The template library contains over 40 professionally designed templates spanning newsletters, promotions, transactional emails, and event invitations. Each template is mobile-responsive and fully customizable with your brand colors, fonts, and logo. Brand Kit functionality automatically applies your visual identity across all campaigns, ensuring consistency without repetitive setup work.

AI-Powered Content Creation:

• AI Content Generator - Writes email subject lines, preview text, and body content from simple prompts
• AI Subject Line Optimization - Analyzes your audience and suggests headlines proven to boost open rates
• AI Send Time Optimization - Identifies when each subscriber is most likely to engage, scheduling sends for maximum impact
• Dynamic Content Blocks - Show different product recommendations, images, or offers to segments within the same campaign
• Advanced Personalization - Goes beyond "Hi [First Name]" with conditional logic based on location, purchase history, or custom attributes

Marketing Automation & Workflows

Brevo's visual automation builder lets you drag triggers, conditions, and actions to construct sophisticated multi-step workflows without coding. Create complex customer journeys that respond intelligently to subscriber behavior, timing, and engagement patterns.

Automation Triggers Available:

• Behavioral - Website visits, email clicks, specific page views, link engagement
• Time-Based - Days after subscription, anniversary dates, specific calendar dates
• Event-Based - Purchase, cart abandonment, form submission, product view
• Tag-Based - When tags are added or removed from contacts
• Segment-Based - When contacts enter or exit specific segments

Pre-built automation templates cover common scenarios like welcome series, abandoned cart recovery, post-purchase follow-ups, win-back campaigns, and lead nurturing sequences. Each template is fully customizable with your messaging, timing, and conditions.

Workflow conditions enable sophisticated logic: "If opened email within 24 hours, send product details; if not, send reminder with 10% discount." Multi-channel automations coordinate email, SMS, and WhatsApp within the same workflow, allowing you to reach customers on their preferred channel or escalate urgency across channels.

Lead Scoring tracks prospect engagement automatically, assigning points for email opens, link clicks, website visits, and custom events. When leads hit score thresholds, automation notifies sales teams, moves contacts between lists, or triggers targeted campaigns—bridging marketing and sales seamlessly.

Multi-Channel Messaging

Beyond email, Brevo provides native tools for SMS, WhatsApp, push notifications, and mobile wallet—eliminating the need for separate platforms and keeping your entire customer communication strategy in one place.

SMS Marketing - Send promotional texts, shipping notifications, appointment reminders, or verification codes using Brevo's global SMS network. Personalization and segmentation work identically to email, and you can A/B test SMS content just like email campaigns. Two-way conversations enable customer service via text messaging.

WhatsApp Campaigns - Leverage the world's most popular messaging app (2 billion users) for customer communication. Send promotional messages, customer support responses, order updates, and abandoned cart reminders directly to customers' WhatsApp. Pre-approved message templates ensure compliance with WhatsApp's business policies, and two-way conversations enable support teams to handle inquiries seamlessly.

Web & Mobile Push Notifications - Re-engage website visitors and app users with timely, clickable messages that appear on their devices even when they're not on your site. Promote flash sales, content updates, back-in-stock alerts, or cart reminders without needing email addresses. Push notifications integrate with automation workflows for coordinated campaigns.

Mobile Wallet Integration - Send loyalty cards, coupons, event tickets, and boarding passes that live in customers' Apple Wallet or Google Pay. Update passes in real-time with remaining points, new offers, or event reminders. Trigger location-based notifications when customers are near your physical store, driving foot traffic and in-store conversions.

Contact Management & Segmentation

Brevo's contact database stores unlimited custom attributes beyond standard fields, letting you track purchase history, product preferences, engagement scores, lifecycle stage, customer lifetime value, or any data relevant to your business. Import contacts from CSV files, sync via API, or connect integrations to automatically update contact records.

Advanced Segmentation combines multiple conditions to create precisely targeted audiences:

• Demographics - Age, location, gender, language, industry
• Behavior - Purchase history, email engagement, website activity, content downloads
• Lifecycle Stage - New subscriber, active customer, at-risk, churned
• Custom Attributes - Any data you track specific to your business model
• Dynamic Updates - Segments automatically update as contacts meet or no longer meet criteria

AI Segmentation analyzes your contacts and automatically creates meaningful segments based on patterns in your data. Instead of manually defining complex conditions, let AI identify clusters like "high-value customers likely to churn" or "engaged subscribers interested in specific products." This predictive segmentation accelerates targeting without requiring data science expertise.

Flexible Tagging System - Apply multiple tags to contacts (VIP, webinar attendee, product-interested, support ticket) and use them as automation triggers or targeting criteria. Tags update manually or automatically through automation, forms, or API—providing organizational flexibility beyond rigid segment structures.

Forms, Landing Pages & Lead Generation

Brevo's form builder creates customizable signup forms, contact forms, and surveys that embed on your website or share via URL. Forms capture contact information, update existing records, and trigger automation workflows automatically.

Form Display Options:

• Embedded Inline - Integrate seamlessly within page content
• Pop-up - Eye-catching overlays that demand attention
• Floating Bar - Sticky header or footer bars that stay visible while scrolling
• Slide-in - Appears from corner with subtle animation
• Full-Page - Take over entire screen for maximum focus

Smart Trigger Conditions control when forms appear based on time on page, scroll depth, exit intent, or specific user actions—maximizing conversions without annoying visitors.

Landing Pages provide standalone pages for campaigns, webinars, ebooks, or promotions without needing a separate website. The drag-and-drop builder includes pre-designed templates for lead generation, event registration, product launches, and content downloads. Pages are mobile-responsive, load quickly, and integrate seamlessly with automation and CRM.

Comprehensive A/B Testing works across emails, subject lines, send times, and sender names. Test up to 10 variations, define winning criteria (open rate, click rate, conversion), and automatically send the winner to remaining subscribers—consistently improving campaign performance through data-driven optimization.

CRM & Sales Pipeline

Brevo's built-in CRM tracks deals, contacts, and companies in a unified database shared with marketing—eliminating data silos between marketing and sales teams. The visual pipeline shows deals moving through customizable stages (lead, qualified, proposal, negotiation, closed won/lost). Simply drag deals between stages, set monetary values, assign tasks, and track close probabilities.

Sales Automation Features:

• Automatic Deal Creation - Create deals when leads meet specific criteria or demonstrate buying intent
• Smart Assignment Rules - Automatically assign deals to team members based on territory, product, or workload
• Follow-up Reminders - Never miss a touchpoint with automatic task creation and reminders
• Stage Automation - Update deal stages automatically when specific actions occur
• Marketing-Sales Bridge - Marketing automation creates sales deals automatically when leads show buying signals

AI Contact Enrichment automatically fills in missing data—company, job title, social profiles, company size, industry—from public sources, giving sales teams complete context without manual research. Meeting Scheduling lets prospects book calls directly from emails or your website with automatic calendar syncing and reminder emails.

Team Collaboration Tools:

• Shared Inbox - Team visibility into all customer emails and conversations
• Internal Notes - Add context to contacts and deals visible only to your team
• Task Assignments - Delegate and track follow-ups across team members
• Call Recordings - Record and store calls for training and context
• Activity Timelines - See every interaction with each contact and deal
• Sales Reports - Track revenue, win rates, deal velocity, pipeline value, and rep performance

Transactional Email & SMS

Brevo's transactional messaging delivers order confirmations, shipping notifications, password resets, receipts, and system alerts with 99%+ deliverability guaranteed. Unlike marketing emails sent in batches, transactional messages send immediately via dedicated infrastructure optimized for speed and reliability.

Easy Integration Options:

• SMTP Relay - Connect your application or CMS to Brevo's infrastructure in minutes
• Native Plugins - WordPress, WooCommerce, Shopify, Magento, and all major platforms
• RESTful API - Complete programmatic control over sending and tracking
• SDKs Available - PHP, Node.js, Python, Ruby, Java, C#, Go for easy implementation

Transactional Templates use the same drag-and-drop editor as marketing emails, with dynamic placeholders for customer names, order details, tracking numbers, and product information. Version history ensures you never lose template changes, and A/B testing works for transactional emails too—test receipt designs to maximize post-purchase engagement.

Real-Time Webhooks provide instant notifications when emails are delivered, opened, clicked, bounced, or marked spam. This enables your application to react immediately—retry failed sends, update order status, or trigger support workflows. Detailed logs with extended retention (up to 180 days) ensure compliance and troubleshooting capabilities.

Live Chat, Chatbot & Conversations

Brevo's Conversations module unifies live chat, chatbot, email, WhatsApp, and Facebook Messenger into a single universal inbox. Your team manages all customer conversations from one place, with context from past interactions, purchase history, and CRM data visible alongside messages—eliminating the need to switch between platforms.

Live Chat Features:

• Website Chat Widget - Embeds on your website with customizable design matching your brand
• Proactive Triggers - Start conversations automatically based on time on site, pages viewed, or cart value
• Offline Messages - Convert to emails when agents aren't available, ensuring no inquiry goes unanswered
• Mobile Apps - Agents respond from iOS or Android devices
• Typing Indicators - Real-time awareness of customer and agent activity

AI-Powered Chatbot handles common questions automatically using natural language processing to understand intent and provide relevant answers. Build bot flows visually to greet visitors, qualify leads, schedule meetings, answer FAQs, or route complex issues to human agents. The bot learns from interactions, improving responses over time. Seamless handoff to live agents includes full conversation history, so customers never repeat themselves.

Visitor Intelligence tracks who's on your site in real-time, showing their location, pages viewed, traffic source, and past interaction history. Agents can proactively chat with high-value visitors or trigger automated messages based on behavior—cart abandonment, pricing page visits, help documentation access. This real-time visibility turns passive website traffic into active sales conversations.

Analytics & Reporting

Brevo's analytics dashboard provides real-time campaign performance across all channels, giving you actionable insights into what's working and what needs optimization.

Email Analytics Include:

• Core Metrics - Opens, clicks, bounces, unsubscribes, spam complaints
• Click Maps - Heat maps showing which links get clicked most
• Geographic Reports - See where your engaged subscribers are located
• Device & Client Reports - Track mobile vs desktop, Gmail vs Outlook engagement
• Campaign Comparison - Compare campaigns side-by-side to identify winning patterns

Automation Reporting tracks workflow performance showing how many contacts enter, complete, or exit at each step, and where drop-off occurs. This visibility helps optimize automation logic, timing, and content for better conversion rates.

Revenue Tracking connects campaign sends to actual purchases when integrated with e-commerce platforms. See which emails drove sales, calculate ROI per campaign, and attribute revenue to specific automation workflows—closing the loop between marketing effort and business results.

AI Data Analyst answers questions in plain English: "Which segment has the highest open rate?" "What time of day gets the most clicks?" "Which products are frequently abandoned in carts?" The AI analyzes your data and provides insights with visualizations, accelerating decision-making without manual report building.

Custom Dashboards let you build visual reports combining metrics from marketing, sales, and conversations. Track KPIs important to your business—MQLs generated, pipeline value, customer acquisition cost, churn rate—in one centralized view. Export reports to PDF or schedule automatic email delivery to stakeholders.

Integrations & Developer Tools

Brevo integrates with 150+ platforms via native connectors, eliminating the need for complex middleware or custom coding. Popular integrations include:

• E-commerce - Shopify, WooCommerce, Magento, BigCommerce, Square
• CMS - WordPress, Wix, Drupal, Joomla
• CRM - Salesforce, HubSpot, Pipedrive, Zoho CRM
• Payment - Stripe, PayPal, Square
• Analytics - Google Analytics, Facebook Pixel, Hotjar
• Automation - Zapier, Make, Integromat
• Events & Forms - Eventbrite, Typeform, Google Forms

These integrations sync contacts, trigger automation, and share data bidirectionally—keeping your marketing data centralized and up-to-date automatically.

Developer Tools:

• RESTful API - Complete programmatic control over all Brevo features
• Webhooks - Real-time event notifications pushed to your systems
• SDKs - Libraries for PHP, Node.js, Python, Ruby, Java, C#, Go
• Postman Collections - Pre-configured API calls for immediate testing
• Detailed Documentation - Code examples and integration guides
• Generous Rate Limits - 10,000+ API calls per day (varies by plan)

WordPress Plugin provides deep integration: embed forms and landing pages via shortcode, sync subscribers automatically, send transactional emails, and trigger automation from WooCommerce events. For WooCommerce specifically, abandoned cart automation, product recommendations, and post-purchase sequences work out of the box.

Deliverability & Compliance

Brevo maintains industry-leading deliverability through dedicated infrastructure, sender reputation management, and strict compliance with email best practices. Shared IP addresses are monitored 24/7 to prevent reputation damage, while dedicated IPs are available for high-volume senders needing complete control.

Authentication & Deliverability Tools:

• SPF, DKIM, DMARC Setup - Guided wizards walk you through technical configuration
• Real-Time Monitoring - Alerts you to deliverability issues before they impact campaigns
• Spam Score Checking - Test emails before sending to identify potential filter triggers
• Bounce Management - Automatically handles hard and soft bounces
• Suppression Lists - Prevent sending to unsubscribed or invalid addresses

GDPR & Privacy Compliance:

• Double Opt-In Forms - Ensure explicit subscriber consent
• Automatic Consent Tracking - Record when and how subscribers opted in
• One-Click Unsubscribe - Compliant unsubscribe in every email
• Data Export/Deletion - Comply with data subject access requests
• EU Server Hosting - Keep data within regulatory boundaries
• ISO 27001 & SOC 2 Type II - Certified security and data protection practices

Pricing & Plans

Brevo offers flexible pricing from free to enterprise, with a unique hybrid model that charges primarily for email volume rather than contacts—significantly reducing costs compared to competitors.

Free Plan (€0/month):

• Send 300 emails per day (9,000/month)
• Unlimited contacts
• Email campaigns with drag-and-drop editor
• Signup forms and basic reporting
• Brevo logo in emails

This makes Brevo one of the few platforms where small businesses can run real marketing campaigns without paying anything.

Starter Plan (from ~$25/month):

• Everything in Free
• No daily sending limit (volume-based pricing)
• No Brevo logo in emails
• Email support
• SMS & WhatsApp add-ons available

Standard Plan (from ~$65/month):

• Everything in Starter
• Marketing automation workflows
• A/B testing (subject lines, content, send time)
• Advanced email reporting (click maps, geography, device data)
• Web & event tracking
• Landing pages (1 included)
• AI send time optimization

Professional Plan (from ~$100+/month):

• Everything in Standard
• Multi-channel marketing (WhatsApp, web/mobile push)
• Multi-user access (10 seats included)
• Contact scoring and AI segmentation
• Advanced e-commerce features
• AI Data Analyst
• Phone support and deliverability specialist

Enterprise Plan (Custom pricing):

• Everything in Professional
• Multi-account management
• Custom objects and loyalty engine
• Brevo Mobile Wallet
• Dedicated IP addresses
• SSO & SAML authentication
• Tailored onboarding with CSM support

Cost Advantage: Unlike competitors charging per contact (Mailchimp, ActiveCampaign), Brevo includes unlimited contacts on all plans. Storing 100,000 contacts costs nothing; you pay only for emails sent to them. This can save 40-60% compared to traditional contact-based pricing.

Customer Support & Resources

Brevo provides email support on all plans, including Free—unusual for platforms at this price point. Support quality scales with your plan tier:

• Free & Starter - Email support with response within 24-48 hours
• Standard - Priority email support with faster response times
• Professional - Phone support during business hours plus deliverability specialist
• Enterprise - Dedicated Customer Success Manager with proactive optimization

Learning Resources:

• Knowledge Base - 1,000+ articles, video tutorials, and step-by-step guides
• Brevo Academy - Free courses on email marketing, automation, deliverability, and GDPR
• Community Forums - Connect with other users for peer-to-peer advice
• Developer Documentation - API reference, SDKs, webhooks guides, code examples
• Postman Collections - Pre-configured API calls for immediate testing

Onboarding Support:

• Free & Starter - Self-service resources and documentation
• Standard - Guided onboarding webinars
• Professional - 1-on-1 onboarding sessions
• Enterprise - Dedicated implementation team configures account, migrates data, and trains staff

Use Cases & Best For

E-commerce Businesses - Brevo excels for online stores needing abandoned cart recovery, product recommendations, transactional emails, and multi-channel marketing. WooCommerce and Shopify integrations work seamlessly, providing revenue attribution and automated flows that drive repeat purchases.

SaaS Companies - Benefit from transactional email infrastructure (onboarding sequences, feature announcements, usage alerts) combined with marketing automation for trial nurturing and churn prevention. API-first approach enables deep product integrations and event-based messaging.

Marketing Agencies - Multi-account management (Enterprise) and white-label options let you manage multiple clients efficiently. Create sub-accounts with separate branding, billing, and access controls. Agency pricing provides volume discounts across all clients.

Small Businesses & Startups - Get enterprise-grade tools through the generous Free plan (9,000 emails/month) and affordable Starter tier. As growth occurs, seamlessly upgrade to access automation and multi-channel features without platform migration or data transfer headaches.

B2B Companies - Leverage built-in CRM, lead scoring, sales automation, and meeting scheduling to bridge marketing and sales. Marketing qualified leads transition to sales deals automatically, with full visibility into every interaction across the customer journey.

Content Creators & Publishers - Newsletter tools, RSS-to-email automation, and unlimited contacts make Brevo ideal for audience building. Segment readers by interest, track engagement, and monetize through targeted campaigns.

Compared to Alternatives

Vs. Mailchimp: Brevo costs 40-60% less for equivalent features, charges by email sends (not contacts), includes unlimited contacts on all plans, offers CRM and live chat (Mailchimp doesn't), and provides superior deliverability. Mailchimp has a larger template library and more third-party integrations, but Brevo's core functionality is more comprehensive for the price.

Vs. ActiveCampaign: ActiveCampaign offers more sophisticated automation and superior segmentation logic for complex workflows. However, Brevo is significantly cheaper (50-70% savings), includes SMS/WhatsApp/push (ActiveCampaign charges extra), provides transactional email infrastructure, and offers CRM without additional cost. For advanced automation needs, ActiveCampaign wins; for value and multi-channel capability, Brevo leads.

Vs. HubSpot: HubSpot's free plan limits contacts to 1,000 and email sends to 2,000/month vs. Brevo's unlimited contacts and 9,000 emails/month free. HubSpot is more expensive across paid tiers but offers deeper CRM, advanced reporting, and complete marketing/sales/service alignment. Choose HubSpot for enterprise-grade CRM; choose Brevo for marketing-focused use cases at 60-80% lower cost.

Vs. SendGrid: SendGrid focuses on transactional email and developer-friendly API, while Brevo combines transactional with marketing automation, CRM, and conversations. SendGrid has better API performance for ultra-high-volume sending (millions per day), but Brevo is more complete for businesses needing both transactional and marketing capabilities in one platform.

Vs. ConvertKit: ConvertKit specializes in creator and blogger workflows with tagging, landing pages, and simple automation. Brevo offers broader functionality (SMS, CRM, live chat, e-commerce features) at lower cost. ConvertKit's interface is more creator-friendly; Brevo is more versatile for diverse business types.

Bottom Line

Brevo delivers enterprise-grade marketing automation, multi-channel messaging, CRM, and customer conversations at mid-market pricing. Its combination of powerful features, generous free plan, and transparent pricing makes it accessible to businesses of all sizes. The platform eliminates the need for separate tools for email, SMS, automation, CRM, live chat, and transactional messaging—reducing both cost and complexity.

Key Strengths:

• Exceptional Value - 40-60% cheaper than Mailchimp with more features included
• True Free Plan - 9,000 emails/month with unlimited contacts (not a trial)
• All-in-One Platform - Email, SMS, WhatsApp, CRM, live chat in one place
• AI-Powered Tools - Content generation, segmentation, send time optimization included
• Unlimited Contacts - Pay for volume sent, not list size (huge cost savings)
• Transactional Email - 99%+ deliverability guaranteed for order confirmations and alerts
• Developer-Friendly - RESTful API, webhooks, SDKs, and extensive documentation

For small businesses, Brevo's Free plan provides genuine functionality to build an audience and run campaigns without spending a cent. Growing companies appreciate affordable automation, segmentation, and multi-channel capabilities that scale alongside revenue. Enterprise organizations benefit from advanced features, dedicated support, and custom integrations previously requiring six-figure budgets.

Brevo's commitment to accessibility without compromising power means you won't outgrow the platform as your marketing sophistication increases. Whether you're sending your first campaign or managing complex multi-channel automation for millions of contacts, Brevo provides the tools to turn every interaction into lasting customer relationships.

With 500,000+ customers worldwide, a 4.5/5 G2 rating, and consistent industry recognition, Brevo has proven itself as a reliable, feature-rich alternative to overpriced incumbents. If you need an all-in-one customer platform that balances capability with affordability, Brevo deserves serious consideration.