Elementor Pro

Elementor Pro is the premium upgrade to the free Elementor Website Builder, unlocking a comprehensive suite of advanced features, professional widgets, and specialized builders that transform WordPress site creation from simple page building into complete website design and functionality implementation. Used by over 5 million websites worldwide, Elementor Pro provides the tools agencies, freelancers, and businesses need to create sophisticated, conversion-focused websites without custom development.

Theme Builder for Complete Site Control

The Theme Builder represents Elementor Pro's most transformative feature, enabling visual design of every template in your WordPress theme without touching PHP code. This revolutionary capability lets you design custom headers, footers, single post templates, archive pages, search results, 404 pages, and WooCommerce shop templates using the familiar Elementor interface. Rather than being limited to styling page content, you gain complete control over your site's structure and appearance across all page types.

Dynamic content capabilities within Theme Builder include:

• Post Templates: Automatically display title, content, featured image, metadata
• Archive Pages: Category-specific layouts with dynamic content
• Custom Post Types: Specialized templates for portfolios, products, etc.
• Conditional Logic: Show/hide elements based on user role, device, or data
• Template Hierarchy: Intelligent template application based on WordPress rules

Create a single blog post template that dynamically displays the featured image, title, author, date, categories, and content for every post on your site. Design archive pages that automatically adjust to display category-specific content, taxonomy terms, or custom post type archives. The system intelligently applies the correct template based on conditions you set, handling complex template hierarchies automatically.

WooCommerce Builder Integration

For online stores, Elementor Pro's WooCommerce Builder provides unparalleled control over ecommerce design. Customize product pages with unique layouts showcasing images, descriptions, pricing, reviews, and related products exactly as you envision. Design custom shop pages, cart experiences, and checkout flows that align with your brand identity while maintaining full WooCommerce functionality.

WooCommerce widgets provide complete ecommerce design control:

• Product Elements: Price, images, descriptions, reviews, ratings
• Product Grids: Customizable shop page layouts
• Category Displays: Showcase product categories with images
• Cart & Checkout: Custom designs for purchase flow
• Upsells & Cross-sells: Product recommendation widgets
• My Account Pages: Personalized customer dashboard designs

Each widget offers extensive styling options and responsive controls. You can create conversion-optimized product pages with social proof elements, urgency indicators, and persuasive layouts proven to increase sales. Dynamic product data automatically populates your custom designs, eliminating manual updates when products change.

Popup Builder for Lead Generation

Popup Builder triggers and conditions:

• Exit Intent: Display when user attempts to leave
• Scroll Percentage: Trigger at specific page positions
• Time Delay: Show after time on site
• Click Events: Button or link-triggered popups
• Inactivity: Display after user idle period
• User Targeting: Show to specific segments (device, login status, referral)

Design announcement popups, newsletter signup forms, special offer promotions, age verification screens, or video popups that capture attention and drive action. Advanced targeting rules let you display different popups to specific user segments based on device type, login status, referral source, or visited pages.

The popup system integrates with lead generation workflows through form integrations with major email marketing platforms. Create multi-step popups that guide users through progressive disclosure funnels, collecting information across multiple screens. A/B testing capabilities let you experiment with different popup designs, messaging, and timing to optimize conversion rates.

Advanced Form Capabilities

While free Elementor includes basic contact forms, Elementor Pro dramatically expands form functionality with advanced field types, conditional logic, multi-step forms, and extensive integrations. Design complex application forms, registration wizards, survey questionnaires, or lead qualification forms with progressive disclosure and dynamic field visibility based on user responses.

Form integrations include major platforms:

• Email Marketing: Mailchimp, ConvertKit, ActiveCampaign, GetResponse
• CRM Systems: HubSpot, Salesforce, Zoho CRM
• Automation: Zapier, Webhook support for custom integrations
• Notifications: Slack, Discord, email alerts
• Payment Processing: Stripe, PayPal for payment forms

Webhook support enables custom integrations with virtually any service. Form submissions can trigger Slack notifications, update CRM records, or initiate automation workflows. Advanced spam protection through reCAPTCHA, honeypot fields, and custom validation rules maintains data quality.

Premium Widgets Library

Elementor Pro includes over 90 specialized widgets:

• Content Widgets: Posts, Portfolio, Testimonial Carousel, Share Buttons
• Marketing Tools: Pricing Tables, Countdown, Call to Action, Form Builder
• Media Widgets: Gallery, Video, Audio, Lottie Animations
• Dynamic Content: Site Logo, Post Title, Author Box, Breadcrumbs
• Social Integration: Facebook Comments, Facebook Page, Login
• Advanced Elements: Animated Headlines, Reading Progress, Custom Code

The Posts widget creates dynamic blog layouts with filtering, pagination, and custom post queries. Portfolio widgets showcase work samples with lightbox galleries and category filtering. Pricing tables compare service tiers with feature lists and call-to-action buttons. The Testimonial Carousel displays client reviews with star ratings and author photos. Additional widgets include Facebook comments, Facebook Page feeds, custom code injection, reading progress bars, animated headlines, and much more.

Media widgets provide enhanced capabilities for galleries, video backgrounds, and audio players. The Lottie animation widget supports sophisticated JSON-based animations. Gallery widgets offer multiple layout styles including grid, masonry, justified, and carousel formats with lightbox viewing. Video widgets support YouTube, Vimeo, and self-hosted video with custom thumbnail overlays and controls.

Dynamic Content and Custom Fields

Dynamic tags unlock the power of WordPress's custom field system within Elementor's visual interface. Display Advanced Custom Fields (ACF), Toolset, Pods, or JetEngine custom fields anywhere in your designs. Create templates that pull data from custom post types, user profiles, taxonomies, or site options. This capability enables sophisticated directory sites, real estate listings, job boards, or any content-driven application where data structure matters.

The dynamic content system supports conditional display rules, allowing elements to show or hide based on field values, user roles, or other criteria. Format dynamic content with filters for dates, text manipulation, mathematical calculations, or custom PHP functions. This flexibility enables complex data presentation without custom theme development.

Role-Based Access Control

Elementor Pro includes granular permission settings that control which users can access specific Elementor features. Restrict Theme Builder, Popup Builder, or certain widgets to specific user roles. Prevent clients from accessing advanced settings while allowing access to content editing. This capability is essential for agencies managing multiple client sites or organizations with tiered team structures.

Motion Effects and Advanced Interactions

Premium motion effects create engaging scroll-based animations, mouse tracking parallax effects, and attention-grabbing entrance animations. The Sticky positioning option keeps headers, call-to-action buttons, or floating social icons visible as users scroll. Custom CSS capabilities provide unlimited styling possibilities for developers needing precise control.

Support and Updates

Elementor Pro licenses include priority support with faster response times from specialized technicians. Access to the Elementor Expert network connects you with certified professionals for hire when you need custom development or design assistance. Regular updates introduce new features, performance improvements, and compatibility enhancements with the latest WordPress versions.

Pricing and Licensing

Elementor Pro Pricing Tiers:

• Essential ($59/year): 1 website activation
• Advanced ($99/year): 3 website activations
• Expert ($199/year): 25 website activations, previously unlimited

All tiers include the same features with differences only in the number of activations allowed. The first-year pricing represents excellent value compared to purchasing equivalent functionality through separate plugins. Renewal rates remain competitive within the WordPress page builder market.

For professionals creating multiple sites, freelancers with diverse client projects, and agencies building sophisticated websites, Elementor Pro provides the essential toolkit that transforms WordPress from a content management system into a complete web development platform. The combination of visual design control, dynamic content capabilities, and ecommerce integration delivers professional results without the complexity and cost of custom development.