Kajabi

Kajabi is the industry-leading all-in-one platform for knowledge commerce, empowering over 100,000 creators and entrepreneurs to transform their expertise into thriving online businesses. Since 2010, Kajabi has facilitated over $10 billion in revenue for its users while serving more than 75 million customers worldwide—making it one of the most proven platforms in the creator economy.

What distinguishes Kajabi from competitors is its genuine all-in-one approach. While many platforms claim to be comprehensive but force you to cobble together third-party tools for email, websites, or payments, Kajabi delivers everything from a single, unified dashboard. Create courses, run coaching programs, host podcasts, manage communities, send newsletters, build websites, process payments, automate marketing—all without messy integrations or technical headaches.

Seven Product Types for Maximum Revenue Diversification

Kajabi recognizes that successful online businesses need multiple income streams. The platform supports seven distinct product formats, each optimized for different customer journeys and price points:

• Online Courses: Structured learning experiences with video lessons, quizzes, assignments, drip scheduling, and progress tracking
• Coaching Programs: One-on-one or group coaching with scheduling, session management, and client communication tools
• Podcasts: Full podcast hosting, distribution, and monetization with automatic RSS feeds and analytics
• Memberships: Recurring revenue through subscription communities with tiered access and exclusive content
• Communities: Engaging discussion spaces with forums, direct messaging, and member-to-member connections
• Newsletters: Professional email newsletters with subscription management and content monetization
• Digital Downloads: Sell PDFs, templates, guides, workbooks, and other downloadable resources

This versatility means a business coach might offer a flagship course for $997, monthly group coaching at $297/month, a supportive community at $49/month, downloadable templates at $29, and a free podcast that drives discovery—all managed from one platform without juggling multiple tools or logins.

Kajabi AI: Your Personal Business Assistant

Creating professional digital products traditionally requires significant time investment. Kajabi's integrated AI features dramatically accelerate production while maintaining quality:

The Creator Studio helps you generate entire course outlines, lesson content, email sequences, and marketing copy based on your expertise area. Simply describe your topic, audience, and goals, and Kajabi AI provides structured content you can refine and customize. The Video Transcriptions & Translations feature (available on Pro plan) automatically converts your video content into text transcripts and translates them into multiple languages, making your content accessible globally without manual effort.

These aren't gimmicky features—they're time-savers that let you focus on the expertise and personality that make your business unique, while AI handles the repetitive structural work.

Website Builder: Professional Sites in Hours, Not Weeks

Your online business needs a professional web presence, and hiring developers can cost thousands. Kajabi's no-code website builder provides everything needed to create conversion-optimized sites without technical skills.

Choose from professionally designed templates in the Templates Store, customizable for your brand. The drag-and-drop editor makes layout changes intuitive, while the Custom Code Editor (included on Pro plan) gives advanced users complete control for unique customizations. Connect your custom domain (available on Basic plan and above) to establish brand credibility with yoursite.com instead of a subdomain.

Landing pages and funnels are unlimited across all plans, letting you create dedicated pages for every product, promotion, or traffic source. Built-in conversion elements—countdown timers, testimonial sections, video backgrounds, opt-in forms—help optimize every visitor interaction. The Link in Bio feature creates mobile-optimized pages perfect for Instagram, TikTok, and other social platforms where you can't include clickable links.

Email Marketing: Built-In, Not Bolted-On

Most course platforms force you to pay separately for email marketing tools like Mailchimp or ConvertKit. Kajabi includes unlimited marketing emails on all plans, with sophisticated automation that rivals dedicated email platforms:

Broadcast emails let you communicate with your entire list or specific segments instantly. Email sequences nurture leads automatically—welcome new subscribers, follow up with course students, re-engage inactive customers, or send onboarding series that improve product adoption.

The Advanced Automations (Growth plan and above) enable complex workflows: tag customers based on purchase behavior, trigger different paths based on engagement, score leads automatically, or segment audiences dynamically. The Universal Inbox (Growth plan and above) consolidates all customer communications—email replies, community messages, comments—into one feed so nothing gets missed.

Kajabi doesn't charge based on contact list size—a massive advantage over traditional email platforms. The Kickstarter plan includes 250 contacts, Basic supports 2,500, Growth handles 25,000, and Pro accommodates 100,000 contacts without surprise bills when your list grows.

Mobile Experience: Native Apps for You and Your Students

Mobile access isn't optional anymore—it's essential. Kajabi provides creator mobile apps for iOS and Android, letting you manage your business from anywhere. Check analytics, respond to customers, update content, or review sales data on the go.

Your students get seamless mobile access through Kajabi's platform, with mobile-optimized interfaces for consuming courses, participating in communities, and engaging with your content. For Pro plan subscribers, Kajabi offers a Branded Mobile App (a $199/month value included in the plan) that puts your business in the Apple App Store and Google Play Store with your branding, icon, and colors. This dramatically increases perceived value and positions you as a serious player in your industry.

Sales and Monetization Without Limits

Kajabi's pricing model respects your success: no revenue sharing. Unlike platforms like Udemy or Skillshare that take 25-50% of your earnings, Kajabi charges a flat monthly fee regardless of how much you make. You keep every dollar after standard payment processing fees.

The platform supports flexible pricing strategies:

• One-time purchases: Sell courses or products for a single payment
• Subscriptions: Recurring revenue through monthly or annual memberships
• Payment plans: Break large purchases into installments to reduce hesitation
• Free trials: Let customers sample before committing fully
• Order bumps: Add complementary products at checkout to increase transaction value
• Upsells and downsells: Offer premium alternatives or more affordable options based on customer response

Kajabi Payments processes credit cards, Apple Pay, Google Pay, and even Buy Now, Pay Later options like Afterpay and Klarna—reducing friction and maximizing conversions. Processing fees are competitive with industry standards (around 2.9% + $0.30 per transaction in the US), and you can alternatively use Stripe or PayPal if preferred.

The Affiliate Program (Growth plan and above) transforms your students and partners into marketers. Set commission rates, provide unique tracking links, and Kajabi handles payment processing automatically. Many creators generate 30-50% of revenue through affiliates without paying upfront marketing costs.

Community Building: Turn Customers Into Advocates

One-way content delivery doesn't build loyalty—community does. Kajabi's Communities feature creates private spaces where members connect, support each other, and deepen engagement with your brand.

Create unlimited access groups within your community to segment members by subscription tier, interest, or experience level. Members can create profiles, start discussions, share content, direct message each other, and participate in threaded conversations. The Comment-to-DM feature (Growth plan and above) lets you privately message community members directly from their public comments—perfect for turning questions into sales conversations.

Cohort Courses (Growth plan and above) enable time-bound learning experiences where students progress together through content on a set schedule. This creates accountability, peer support, and higher completion rates compared to self-paced courses.

Analytics That Drive Better Decisions

Kajabi's built-in analytics dashboard tracks everything that matters for online business growth:

• Revenue metrics: Total sales, average transaction value, revenue by product, refund rates
• Conversion tracking: Landing page performance, email open and click rates, funnel conversion percentages
• Student engagement: Course completion rates, lesson views, community activity, video watch time
• Audience growth: New contacts, list growth rate, email deliverability, unsubscribe trends
• Traffic sources: Understand which marketing channels drive the most valuable customers

These aren't vanity metrics—they're actionable data you can use to optimize pricing, improve content, refine messaging, and allocate marketing budget effectively.

Automation: Scale Without Adding Team Members

Manual tasks don't scale. Kajabi's Advanced Automations handle repetitive work automatically:

When someone purchases a course, automatically enroll them, send welcome emails, grant community access, add tags, and trigger follow-up sequences—all without manual intervention. Create conditional logic that branches based on behavior: if a customer completes Module 1, offer an advanced course; if they stall, send encouragement; if they finish, request a testimonial.

Webhooks (Growth plan and above) and API access (Pro plan) enable custom integrations with your existing tech stack. Connect to CRMs, analytics tools, or custom applications to create sophisticated workflows that match your unique business needs. The platform also offers native integrations with popular tools like Zapier (connecting to 5,000+ apps), Drip, Mailchimp, Creator.io, and more.

Team Collaboration and Brand Management

As your business grows, you'll need help. Kajabi's admin user system lets you bring on team members with specific permissions:

• Kickstarter and Basic: 1 extra admin user
• Growth: 10 extra admin users
• Pro: 25 extra admin users

Custom user roles ensure team members only access what they need—content creators don't need payment data, customer support doesn't need financial controls. This protects sensitive information while enabling collaboration.

Remove Kajabi Branding (Growth plan and above) white-labels your entire experience, ensuring students only see your brand. The Pro plan expands this with 3 websites and 3 communities, perfect for managing multiple brands or creating distinct experiences for different audience segments.

Learning Resources and Support

Starting an online business involves a learning curve. Kajabi supports you with comprehensive resources:

Kajabi University offers free courses teaching platform mastery, business strategy, and marketing fundamentals. The Creator's Playbook Podcast features successful entrepreneurs sharing growth strategies. Live training webinars provide interactive learning with platform experts. The Templates Store offers pre-built funnels, email sequences, and product blueprints you can implement immediately.

All plans include 24/7 support via email and the Help Center with searchable documentation. The Pro plan adds a Dedicated Success Manager—a personal advisor who proactively helps optimize your business, provides strategic guidance, and ensures you're maximizing platform capabilities.

Transparent, Scalable Pricing

Kajabi's four-tier pricing structure accommodates businesses from launch to enterprise scale. Annual billing saves 20% compared to monthly:

The Kickstarter Plan ($71/month annually, $89/month) is ideal for validating your first product: 1 product, 250 contacts, 1 website, 1 community, unlimited emails and landing pages, plus 24/7 support and all AI features. It's perfect for testing an idea before committing to growth-focused pricing.

Basic Plan ($143/month annually, $179/month) expands to 5 products and 2,500 contacts, adding third-party integrations and custom domain support. This tier suits creators with proven concepts ready to expand their product line.

Growth Plan ($199/month annually, $249/month) is the most popular tier, supporting 50 products and 25,000 contacts. It includes critical features for scaling: white-label branding, affiliate program, advanced automations, universal inbox, comment-to-DM, cohort courses, and webhooks. This is where serious businesses typically operate.

Pro Plan ($399/month annually, $499/month) removes restrictions with unlimited products, 100,000 contacts, 3 websites, 3 communities, and 25 admin users. It includes the branded mobile app ($199/month value), video transcriptions/translations, API access, custom code editor, and dedicated success manager—everything needed to operate at enterprise scale.

Kajabi offers free trials so you can test the platform risk-free before committing.

Success Stories Across Industries

Kajabi's effectiveness spans diverse niches. Sophia Amoruso (business and marketing) praises the platform's design: "Kajabi was always the beautiful jewel box where the content lived. The video content, the brand, and the colors look good and don't look like an afterthought."

Tyler Tometich (design and art) emphasizes the all-in-one advantage: "For someone who's never built a course before and who didn't know anything about marketing a year ago, having an all-in-one platform like Kajabi was super awesome. Just being able to send emails and have a community inside the platform has been a game changer."

Patricia Nikole (beauty and lifestyle) switched from Facebook due to platform limitations: "When I first discovered Kajabi, we were working through Facebook, and there were so many challenges... it made it really hard for us to be able to run our business the way we felt we wanted to."

These aren't rare success stories—they're typical outcomes when creators combine expertise with a platform built for sustainable growth.

Who Should Choose Kajabi?

Kajabi excels for creators who:

• Want to own their customer relationships and data instead of renting attention on marketplaces
• Value simplicity and prefer one comprehensive platform over managing multiple tools
• Need professional websites, landing pages, and email marketing without hiring developers
• Plan to sell multiple product types (courses + coaching + memberships + podcasts)
• Want serious business tools—automation, analytics, affiliate management, team collaboration
• Are willing to invest in quality infrastructure ($71-399/month) for long-term business building
• Care about mobile experience and potentially want a branded mobile app

It's particularly strong for established creators, consultants, coaches, corporate trainers, and entrepreneurs building real businesses rather than side hustles. The higher price point reflects the comprehensive feature set—you're not just buying course hosting, you're accessing complete business infrastructure.

The Kajabi Advantage

In an increasingly crowded online course market, Kajabi differentiates through three core strengths: genuine all-in-one capability (not cobbled-together integrations), creator-first design (built by creators who understand the challenges), and proven track record (over a decade facilitating $10 billion in creator revenue).

You're not just getting software—you're joining a platform with deep investment in your success. Regular feature updates, world-class support, extensive learning resources, and a thriving creator community all contribute to an environment designed for sustainable growth.

Unlike platforms that take percentage cuts of your revenue, Kajabi's flat-fee model aligns with your success: the more you earn, the better your return on platform investment. There are no hidden surprises, no revenue caps, no algorithm changes that tank your reach—just reliable infrastructure that works as hard as you do.

Whether you're launching your first digital product or scaling an established education business, Kajabi provides the foundation for building authority, growing your audience, and owning your brand—turning what you know into the business you deserve.