Kit

Kit (formerly ConvertKit) is a powerful email marketing platform built specifically for creators, offering intuitive automation, segmentation, and monetization tools to help you grow your audience and business. Founded in 2013 by Nathan Barry, Kit has grown to serve over 587 million subscribers across thousands of creator businesses, from bloggers and authors to podcasters and course creators. With an industry-leading 99.8% deliverability rate and average open rates above 40%, Kit ensures your carefully crafted emails reach inboxes, not spam folders. The platform combines ease of use with sophisticated features, offering visual automation builders, customizable landing pages, opt-in forms, creator recommendations, and built-in commerce capabilities for selling digital products and memberships—all designed to help creators own their audience and build sustainable businesses.

What sets Kit apart is its creator-first philosophy and commitment to simplicity without sacrificing power. Unlike enterprise marketing platforms that overwhelm solo creators with complexity, Kit provides no-code tools that anyone can use to build sophisticated email sequences, segment audiences by interest, and automate their marketing. The platform features a visual automation builder for creating welcome sequences, product launches, and evergreen sales funnels with drag-and-drop simplicity. Tag and segment your subscribers to send targeted messages based on behavior and interests, ensuring the right people get the right content at the right time. Kit also offers unique creator-focused features like Recommendations (cross-promote with other creators to grow your list), Kit Ads (monetize your newsletter with premium sponsorships), and Kit Commerce (sell digital products, memberships, and subscriptions directly through your emails).

Visual Automation Builder

Kit's visual automation builder transforms complex marketing workflows into drag-and-drop simplicity. Design sophisticated email sequences, product launches, and evergreen funnels without writing code or hiring developers. The canvas-style interface lets you map out subscriber journeys visually, connecting triggers, actions, conditions, and delays with simple connections.

• Drag-and-Drop Interface: Build complex automations with intuitive visual workflow builder
• Triggers: Start sequences based on form submissions, link clicks, tag additions, purchases
• Conditional Logic: Create branching paths based on subscriber behavior and attributes
• Time Delays: Schedule emails to send at optimal times with flexible delay options
• A/B Testing: Test email subject lines and content to optimize conversion rates
• Event-Based Triggers: React to subscriber actions like link clicks, email opens, purchases
• Templates: Start with proven automation templates for common creator scenarios

Build once, benefit forever—automations work 24/7 to welcome new subscribers, nurture relationships, deliver lead magnets, and drive sales while you focus on creating content. Common automation workflows include welcome sequences for new subscribers, product launch sequences with pre-launch content and cart open/close emails, evergreen sales funnels that convert subscribers into customers automatically, course drip sequences that deliver lesson emails over time, and abandoned cart recovery for your digital products.

Segmentation and Tagging

Organize your audience with unlimited tags and segments to send hyper-targeted messages that drive engagement and sales. Tags are labels you manually or automatically apply to subscribers based on interests, behavior, or attributes. Segments are dynamic groups automatically created from your tags, custom fields, and subscriber activity.

• Unlimited Tags: Create as many tags as needed to organize subscribers by interest, behavior, purchase history
• Dynamic Segments: Automatically group subscribers based on multiple criteria and conditions
• Behavioral Tagging: Apply tags automatically when subscribers click links, open emails, make purchases
• Custom Fields: Capture additional subscriber data (name, location, business type) for personalization
• Segment Filtering: Combine multiple conditions with AND/OR logic for precise targeting
• Tag Automation: Add and remove tags automatically based on subscriber actions

Smart segmentation ensures the right people get the right message at the right time. Send product announcements only to customers who bought specific items, deliver location-specific content to subscribers in different regions, target engaged subscribers with advanced offers while nurturing cold subscribers differently, and personalize recommendations based on expressed interests and past behavior.

Landing Pages and Forms

Grow your email list on autopilot with customizable landing pages and opt-in forms that convert visitors into subscribers. Kit provides templates and a drag-and-drop editor for building beautiful pages and forms without coding knowledge.

• Landing Page Templates: Choose from professionally designed templates optimized for conversions
• Drag-and-Drop Editor: Customize every element—text, images, buttons, colors, fonts
• Form Types: Inline forms, modal popups, slide-ins, full-screen welcome mats
• Custom Domains: Host landing pages on your own domain for brand consistency
• Mobile Responsive: All pages and forms automatically adapt to any screen size
• Lead Magnets: Deliver digital downloads automatically after signup
• Exit Intent Popups: Capture abandoning visitors with targeted offers
• A/B Testing: Test headlines, images, and copy to maximize conversion rates

Creator Recommendations

Grow your subscriber base through cross-promotion with other creators in the Kit Creator Network. Recommendations let you suggest other newsletters to your subscribers, and other creators recommend you to theirs—a powerful growth channel that has helped creators add tens of thousands of subscribers.

• Mutual Growth: Recommend other creators and get recommended back
• Curated Network: Connect with creators in your niche or complementary audiences
• Automatic Suggestions: Kit suggests your newsletter to subscribers of similar creators
• Control Options: Choose which creators to recommend and when
• Performance Tracking: See exactly how many subscribers came from recommendations
• Paid Recommendations: Upgrade to sponsored recommendations for faster growth

Many Kit users report adding thousands of highly engaged subscribers through recommendations, with some creators growing their lists by 100,000+ subscribers primarily through this channel. Because recommended subscribers come from similar creators, they tend to be highly engaged and aligned with your content.

Email Designer and Newsletters

Write and design beautiful newsletters that build loyal fans with Kit's intuitive email editor. Choose from text-only emails that feel personal and authentic or rich HTML designs with images, buttons, and custom styling.

• Text and HTML Modes: Switch between plain text and visual designs based on your style
• Visual Editor: Drag-and-drop email builder for branded newsletters with images and buttons
• Personalization: Insert subscriber names, custom fields, and dynamic content
• Email Templates: Start with proven templates from the Kit Marketplace
• Custom Fonts: Use brand-specific fonts via Kit App Store integration
• Link Tracking: See which links subscribers click to understand engagement
• Emoji Support: Add personality with emojis in subject lines and content
• Preview and Testing: Send test emails and preview across devices before broadcasting

Commerce and Monetization

Sell digital products, memberships, and subscriptions directly through Kit without third-party platforms or complicated integrations. Kit Commerce handles payments, product delivery, and subscriber management automatically.

• Digital Product Sales: Sell ebooks, courses, templates, downloads directly through Kit
• Subscriptions: Offer recurring memberships with automated billing and access control
• One-Time Purchases: Sell individual products with instant digital delivery
• Payment Processing: Integrated Stripe payments with automatic tax calculation
• Tip Jars: Accept voluntary payments from supporters
• Product Pages: Beautiful checkout pages hosted by Kit
• Automated Delivery: Send products instantly after purchase via automation
• Revenue Tracking: Dashboard shows sales, revenue, and customer lifetime value

Kit Commerce eliminates the need for separate tools like Gumroad, Podia, or Memberful, consolidating your tech stack and keeping all customer data in one place. Combine commerce with email automation to deliver onboarding sequences, upsell complementary products, and win back churned customers automatically.

Kit Ads and Sponsorships

Monetize your newsletter with premium brand sponsorships through Kit Ads. Kit matches your newsletter with relevant advertisers, handles negotiations, and manages payments, so you can focus on creating content while earning sponsorship revenue.

• Premium Advertisers: Work with vetted brands aligned with your audience
• Automated Matching: Kit connects you with sponsors based on niche and audience size
• Fair Pricing: Competitive CPM rates based on your engagement and niche
• Easy Integration: Add sponsor content to newsletters with simple formatting
• Payment Handling: Kit manages invoicing, collections, and payouts
• Performance Tracking: See sponsor link clicks and engagement metrics

Deliverability and Infrastructure

Kit maintains an industry-leading 99.8% deliverability rate through dedicated infrastructure, authentication protocols, and proactive monitoring. Your emails reach inboxes, not spam folders, ensuring your message gets through.

• 99.8% Deliverability: Industry-leading inbox placement rates
• Dedicated IPs: Available for high-volume senders to maintain reputation
• Authentication: SPF, DKIM, and DMARC setup to verify your emails
• Reputation Monitoring: Proactive monitoring and issue resolution
• Engagement Tracking: Monitor open rates, click rates, and subscriber health
• Blacklist Monitoring: Automatic alerts if delivery issues arise

Analytics and Insights

Track growth with actionable audience insights that show what's working and where to improve. Kit's analytics dashboard provides clear metrics without overwhelming you with data.

• Growth Tracking: Monitor subscriber count over time with visual graphs
• Email Performance: Open rates, click rates, unsubscribe rates for each broadcast
• Automation Analytics: See how subscribers flow through your sequences
• Revenue Reporting: Track sales, revenue, and customer lifetime value
• Subscriber Sources: Understand where new subscribers come from
• Engagement Scoring: Identify your most engaged subscribers
• Tag Analytics: See how many subscribers have each tag

Kit App Store and Integrations

Connect your creator tools directly to Kit through the Kit App Store, featuring native integrations with popular platforms creators use daily.

• Shopify: Sync customers and automate email marketing for your store
• WordPress: Embed forms and sync subscribers with your blog
• Canva: Access Canva designs directly in Kit email editor
• Zapier: Connect 5,000+ apps with automated workflows
• Teachable/Thinkific: Sync course students and automate onboarding
• Calendly/SavvyCal: Embed booking links in emails
• Stripe: Integrated payment processing for products
• WordPress Plugins: Official Kit plugin for easy integration
• API Access: Build custom integrations with full API documentation

Free Migrations

Switch to Kit with free professional migration service—Kit's team handles the entire process of moving your subscribers, tags, segments, and email history from your current platform. Zero downtime, zero data loss, zero hassle.

• Free Migration Service: White-glove migration handled by Kit's team
• All Platforms Supported: Migrate from Mailchimp, ActiveCampaign, Mailerlite, Substack, and more
• Complete Data Transfer: Subscribers, tags, segments, custom fields, email history
• Zero Downtime: Seamless transition with no interruption to your emails
• Expert Support: Migration specialists guide you through every step

Pricing Plans

Simple, transparent pricing based on your number of subscribers. All plans include unlimited emails, landing pages, forms, and access to all features. Start with a 14-day free trial, no credit card required.

Free Plan - $0/month:

• Up to 10,000 subscribers
• Unlimited landing pages and forms
• Email broadcasts
• Community support
• Kit branding on emails

Creator Plan - Starting at $25/month:

• 1,000+ subscribers (scales with list size)
• All Free features
• Automated email sequences and visual automations
• Third-party integrations
• Newsletter referral system
• Remove Kit branding

Creator Pro Plan - Starting at $50/month:

• 1,000+ subscribers (scales with list size)
• All Creator features
• Newsletter Recommendations (grow through creator network)
• Subscriber scoring and advanced reporting
• Advanced automations and reporting
• Facebook custom audiences
• Priority support

Volume Pricing:

• 10,000 subscribers: $100/month (Creator) or $166/month (Creator Pro)
• 25,000 subscribers: $208/month (Creator) or $333/month (Creator Pro)
• 50,000 subscribers: $350/month (Creator) or $566/month (Creator Pro)
• 100,000 subscribers: $583/month (Creator) or $950/month (Creator Pro)
• Custom pricing for 300,000+ subscribers

Comparison to Competitors

Kit stands out from alternatives through its creator-first approach and simplicity without sacrificing power:

Kit vs Mailchimp: Mailchimp caters to e-commerce businesses with complex features and confusing pricing tiers. Kit focuses specifically on creators with intuitive tools, transparent pricing, and features like Recommendations and Commerce built specifically for solo entrepreneurs. Kit users report significantly higher deliverability and better support experiences.

Kit vs ActiveCampaign: ActiveCampaign targets enterprise sales and marketing teams with CRM complexity that overwhelms individual creators. Kit provides the automation power creators need without the bloat, offering visual workflow builders that are intuitive rather than requiring extensive training.

Kit vs Substack: Substack works great for writers who only want to publish newsletters but lacks automation, segmentation, landing pages, and integration capabilities. Kit gives creators full control over their email marketing with sophisticated automation, commerce capabilities, and the ability to integrate with their entire creator tech stack.

Kit vs Beehiiv: Beehiiv focuses heavily on newsletter growth and monetization through ads, similar to Kit. However, Kit offers more mature automation capabilities, commerce features for selling your own products, and a proven track record with over 12 years serving creators. Kit also offers the free migration service and larger creator network for recommendations.

Ideal Use Cases

Kit serves creators who want to own their audience and build sustainable businesses through email:

Authors and Writers: Newsletter creators and authors use Kit to build loyal readership, promote book launches with automated sequences, serialize content to engaged subscribers, and drive book pre-orders through targeted campaigns. The platform's clean email templates keep focus on the writing itself.

Course Creators and Coaches: Online educators use Kit to nurture leads through evergreen email funnels, deliver course lessons via automation, segment students by progress and engagement, sell courses and coaching directly through Kit Commerce, and automate onboarding for new students. Integration with course platforms like Teachable and Thinkific streamlines the entire student experience.

Bloggers and Content Creators: Content creators use Kit to convert blog traffic into subscribers with optimized opt-in forms, grow their list through creator recommendations, segment readers by content interests, monetize through digital products and sponsorships, and drive repeat traffic with email broadcasts. The landing page builder helps create lead magnet offers that convert.

Podcasters and YouTubers: Audio and video creators use Kit to build email lists beyond platform algorithms, promote new episodes to engaged subscribers, sell premium content and memberships, grow cross-channel through email nurturing, and monetize through newsletter sponsorships. Email becomes the owned channel that algorithms can't take away.

Digital Product Sellers: Product creators use Kit to automate product launches with pre-launch sequences, recover abandoned carts through email automation, upsell complementary products to customers, manage subscriptions and recurring revenue, and build community around their products. Kit Commerce consolidates the entire sales process in one platform.