Shopify Email

Shopify Email is the native email marketing tool built directly into your Shopify admin, designed specifically for ecommerce merchants who want email marketing without the complexity of external platforms. With 10,000 free emails per month included with every Shopify plan and simple $1 per 1,000 emails pricing beyond that, you get powerful email marketing at a fraction of the cost of traditional email service providers.

Seamless Shopify Integration

Unlike standalone email platforms, Shopify Email is built into your store's admin dashboard, giving you instant access to all your product data, customer segments, and sales information. Create emails that automatically pull in your product images, descriptions, and current prices—no manual copying or importing required. When you update a product in your store, those changes reflect automatically in any email campaigns featuring that product.

The integration extends to customer data as well. Automatically segment customers based on purchase history, location, or shopping behavior without exporting lists or syncing databases. Send targeted campaigns to customers who bought specific products, haven't purchased in 90 days, or are in particular locations—all using data that's already in your Shopify store.

Pricing That Scales With Your Business

Shopify Email offers transparent, usage-based pricing with no monthly commitments or subscriber limits. Here's how it breaks down:

• Free tier: 10,000 emails per month included with all Shopify plans (Basic, Shopify, Advanced, Plus)
• Additional emails: $1 per 1,000 emails sent beyond the free tier
• No subscriber limits—pay only for emails sent, not list size
• Pricing examples:
  • 50,000 emails/month = $40/month
  • 100,000 emails/month = $90/month
  • 250,000 emails/month = $240/month

This pricing model is significantly more affordable than traditional email platforms that charge based on subscriber count. If you have 10,000 subscribers but only send 2 emails per month (20,000 total emails), you'd pay just $10/month instead of $50-100+ that list-based platforms charge.

Professional Templates & Customization

Start with professionally designed templates that automatically incorporate your brand colors, logo, and fonts from your Shopify theme. The drag-and-drop email editor makes it easy to add product sections, text blocks, images, buttons, and social media links without any coding knowledge.

Create product showcases that dynamically display your bestsellers, new arrivals, or sale items. Add Shop Pay checkout buttons directly in emails so customers can complete purchases with one click. Customize every element including layout, spacing, fonts, and colors to match your brand perfectly.

The email builder includes mobile-responsive templates that automatically adapt to any screen size. Preview how your emails look on desktop, tablet, and mobile before sending to ensure a perfect experience across all devices.

Email Automation

Set up abandoned cart automation to recover lost sales automatically. When customers add products to their cart but don't complete checkout, Shopify Email sends a reminder email with the exact products they were considering—including current images and prices. This single automation can recover 5-15% of abandoned carts, paying for itself many times over.

Other automation options include:

• Welcome series for new subscribers
• Win-back campaigns for customers who haven't purchased recently
• Post-purchase follow-ups thanking customers and suggesting related products
• Birthday campaigns with special offers
• Product review requests after delivery

Note that abandoned cart automation requires a paid Shopify plan ($39/month or higher). The automation runs continuously in the background, sending emails at optimal times based on customer behavior.

Customer Segmentation

Target the right customers with powerful segmentation tools built on your Shopify data. Create segments based on:

• Purchase behavior: total spend, order count, average order value
• Product purchases: customers who bought specific items or categories
• Location: country, region, or city
• Engagement: email opens, clicks, or subscription date
• Tags: VIP customers, wholesale, or custom categories

For example, send a special offer on winter coats only to customers in cold climates who previously bought winter accessories. Or promote a new product launch exclusively to your highest-spending customers. This targeting improves engagement rates and drives more revenue per campaign.

AI-Powered Features

Shopify Email includes Sidekick AI assistance to help you create more effective campaigns faster. Generate email subject lines optimized for open rates, write compelling email copy in your brand voice, and get suggestions for optimal send times based on when your customers are most likely to engage.

The AI can analyze your product catalog and customer data to suggest relevant products for each campaign. It can also help you write product descriptions, promotional copy, and calls-to-action that drive clicks and conversions.

Performance Analytics

Track campaign performance with detailed analytics built into your Shopify dashboard. See real-time metrics including:

• Open rates—percentage of recipients who opened your email
• Click rates—how many clicked through to your store
• Revenue generated—total sales attributed to each campaign
• Conversion rate—percentage of recipients who made a purchase
• Unsubscribe rate—track list health

Unlike traditional email platforms that only show email engagement, Shopify Email tracks the full customer journey from email click to purchase. You can see exactly which products customers bought after clicking your email, the average order value, and the total revenue generated by each campaign.

SMS Marketing Integration

Combine email with SMS marketing (available in select countries) to reach customers on their preferred channels. Send text messages for time-sensitive promotions, order updates, or flash sales. SMS marketing uses separate pricing but is managed from the same interface as email campaigns.

Create coordinated campaigns that send both email and SMS to maximize reach, or use SMS for urgent messages while saving detailed content for email. The unified dashboard lets you track performance across both channels.

Subscriber Management

Shopify Email automatically manages your subscriber list with built-in compliance tools. Customers can subscribe via email capture forms on your website, at checkout, or through pop-ups. The system automatically handles unsubscribe requests and maintains a suppression list to ensure you never email people who've opted out.

Import existing email lists from other platforms, though Shopify requires that subscribers gave explicit consent to receive marketing. The system includes double opt-in functionality to verify new subscribers and maintain high deliverability rates.

Deliverability & Compliance

Shopify maintains strong relationships with major email providers to ensure high deliverability rates. Emails are sent from Shopify's trusted infrastructure with proper authentication (SPF, DKIM, DMARC) to maximize inbox placement and avoid spam folders.

The platform includes built-in compliance features for major email regulations including CAN-SPAM (US), GDPR (EU), and CASL (Canada). Every email automatically includes an unsubscribe link, physical address, and other required elements. Shopify also respects customer consent preferences and never sends marketing emails to customers who haven't opted in.

Best for Shopify Merchants

Shopify Email is ideal if you want email marketing that's tightly integrated with your ecommerce store without managing separate platforms. The pricing is particularly attractive for stores with large email lists but moderate sending frequency. With no subscriber limits, you can grow your list without worrying about hitting arbitrary pricing tiers.

The 10,000 free emails per month is perfect for small stores just starting with email marketing or stores that send 1-2 campaigns weekly to a modest list. As you scale, the simple $1 per 1,000 emails pricing means costs grow predictably with your sending volume, not your list size.

While Shopify Email may lack some advanced features found in dedicated email platforms like complex automation workflows or extensive A/B testing, its seamless integration, affordable pricing, and ecommerce-focused features make it an excellent choice for most Shopify merchants. You can always start with Shopify Email and migrate to a more advanced platform later if your needs outgrow its capabilities.