Moz Pro

Moz Pro is a comprehensive all-in-one SEO platform trusted by over 500,000 marketers worldwide. Built on 20+ years of SEO expertise, Moz Pro combines powerful keyword research, link analysis, rank tracking, and technical SEO auditing tools to help businesses improve their search rankings and drive qualified traffic.

At the heart of Moz Pro lies its industry-standard Domain Authority (DA) metric, which has become the go-to measure for predicting a website's ranking potential. This proprietary metric, along with Page Authority and the newer Brand Authority, provides unique insights that no other SEO platform can replicate.

Keyword Research & SERP Analysis

Moz Pro's Keyword Explorer offers access to 1.25 billion keyword suggestions, making it one of the most comprehensive keyword databases available. The tool provides accurate search volumes, detailed Keyword Difficulty scores, and critical search intent analysis to help you target the right keywords for your audience.

Key features include:

• SERP feature tracking to identify opportunities in featured snippets, People Also Ask boxes, and other rich results
• Keyword Suggestions by Topic powered by AI to discover content themes
• AI Overviews by Keyword showing how Google's AI results impact each search term
• Question-based keyword research to align with user intent
• Competitive keyword analysis to find gaps in your strategy

Link Analysis & Backlink Intelligence

With 44.8 trillion links indexed, Moz's Link Explorer provides unmatched backlink intelligence. The tool goes beyond simple link counting to analyze link quality, anchor text distribution, and spam signals that could harm your rankings.

Link research capabilities include:

• Domain Authority and Page Authority metrics for every website and page
• Spam Score detection to identify toxic backlinks before they damage your site
• Link building opportunity discovery by analyzing competitor backlink profiles
• Anchor text analysis to optimize your link profile
• Top linking domains and pages to understand your link equity distribution
• Historical link data to track link acquisition and loss over time

Rank Tracking & Performance Monitoring

Moz Pro's Rank Tracker monitors your keyword positions across 170+ search engines in any location, with separate tracking for mobile and desktop results. The platform provides weekly ranking updates with visual trend graphs and customizable reporting.

Track your SEO performance with:

• Unlimited tracked sites in higher-tier plans
• Local Pack position tracking for mobile and desktop
• SERP feature monitoring to see which special results you're winning
• Competitor rank comparison to benchmark your performance
• Share of voice metrics to measure market visibility
• Ranking distribution analysis to identify quick-win opportunities

Technical SEO & Site Auditing

The Site Crawl feature acts as your technical SEO watchdog, identifying issues that could prevent search engines from properly indexing your content. Crawl up to 5 million pages per month (depending on your plan) and receive prioritized recommendations for fixing critical issues.

Technical SEO capabilities include:

• Comprehensive site health scoring with priority issue identification
• Core Web Vitals tracking (page speed, interactivity, visual stability)
• Crawl budget optimization insights
• Internal linking structure analysis with recommendations
• Duplicate content detection and resolution guidance
• Mobile optimization checks for responsive design issues
• Schema markup validation for structured data

Competitive Intelligence

Moz Pro's competitive research suite helps you understand where your competitors are winning and identify opportunities to outrank them. The Domain Overview dashboard provides instant insights into any domain's SEO strength.

Gain competitive advantages with:

• Competitor keyword gap analysis to find untapped opportunities
• Traffic estimation to prioritize the most valuable keywords
• Backlink comparison to discover link building strategies
• Top-performing content analysis to guide your content strategy
• Brand Authority comparison to measure brand strength

Content Optimization & AI Tools

New AI-powered features help you create content that ranks. AI Content Brief generates comprehensive outlines based on top-ranking content, including target keywords, related terms, ideal content length, and questions to answer.

Additional features include:

• On-page SEO recommendations for individual pages
• Content readability analysis to ensure user-friendly writing
• Topic research tools to discover content themes with search demand
• MozBar Premium - Chrome extension for on-the-go SEO analysis

Reporting & Team Collaboration

Moz Pro makes it easy to demonstrate SEO value to stakeholders with customizable reporting templates and branded reports. Schedule automated reports to be delivered weekly or monthly, and create custom dashboards for different audiences.

Collaboration features include:

• Multi-user access with role-based permissions
• Unlimited scheduled reports (Standard plan and above)
• CSV exports for data analysis in Excel or other tools
• Google Analytics integration to combine SEO and traffic data
• Google Search Console integration for comprehensive performance insights
• API access for custom integrations and data workflows

Learning Resources & Support

Beyond the software, Moz Pro subscribers gain access to extensive educational resources including Moz Academy courses, the legendary Beginner's Guide to SEO, Whiteboard Friday videos, and the SEO Learning Center. The platform also includes 24-hour online support from real SEO experts.

Whether you're running a small business website or managing SEO for multiple enterprise clients, Moz Pro scales to meet your needs with four pricing tiers and flexible limits on tracked keywords, crawled pages, and user seats.