GetResponse Email Marketing

Overview

GetResponse is a comprehensive email marketing and automation platform that empowers businesses to create, send, and optimize email campaigns with AI-powered tools. Founded in 1998, GetResponse has evolved into an all-in-one marketing solution serving 350,000+ customers worldwide, including global brands like Red Bull, Eveline Cosmetics, Zendesk, Revolut, and UNESCO.

What makes GetResponse stand out is its combination of affordability and advanced features. Unlike many competitors, GetResponse offers unlimited email sends on all plans, allowing businesses to scale their email marketing without worrying about send limits. The platform integrates email marketing, marketing automation, landing pages, webinars, e-commerce tools, and course creation into a single, cohesive solution.

GetResponse maintains an impressive 99% deliverability rate across 160+ countries and provides 24/7 customer support with a 5-star rating. The platform boasts 150+ integrations with popular tools and services, making it easy to connect your entire marketing stack.

AI-Powered Email Marketing

GetResponse leads the market with cutting-edge AI-powered email tools that dramatically speed up campaign creation:

• AI Email Generator: Create engaging, industry-optimized emails faster than ever. The AI analyzes your industry and audience to generate content that increases open and click-through rates.
• AI Campaign Generator: Generate a complete campaign including landing page, welcome email, and newsletter in minutes. Perfect for launching new campaigns quickly.
• AI Writing Assistant: Integrated directly into the email creator, this OpenAI-powered assistant helps you write subject lines, body copy, and calls-to-action with optimal language and tone.
• Send-Time Optimization (Perfect Timing): AI analyzes subscriber behavior to determine the best time to send each email, maximizing open rates automatically.
• AI Course Creator: Build unlimited online courses with AI assistance, creating immersive learning experiences for knowledge monetization.

Advanced Email Marketing Features

GetResponse provides everything you need for professional email marketing:

• Unlimited Email Sends: All plans include unlimited monthly newsletters—no send limits even on entry-level plans
• Drag-and-Drop Email Creator: Build beautiful emails without HTML skills using an intuitive visual editor
• 650+ Email Templates: Professionally designed templates for various industries, goals, and occasions
• Mobile-Responsive Design: All emails automatically adapt to any device for optimal viewing
• Autoresponders: Automated emails sent to subscribers based on predefined conditions, saving time and increasing engagement
• Time Travel: Deliver emails suited to each subscriber's timezone, wherever they are in the world
• List Management: Organize contacts with custom fields, tags, and segments for personalized communication
• Advanced Segmentation: Create data-based segments of customers sharing traits for precisely-targeted campaigns
• A/B Testing: Test subject lines, content, and send times to optimize campaign performance
• Spam Score Checker: Test emails before sending to ensure optimal deliverability

Marketing Automation That Scales

GetResponse's visual workflow builder makes marketing automation accessible to everyone:

• Drag-and-Drop Automation Builder: Create complex customer journeys visually without coding or technical expertise
• Unlimited Automation Workflows: Build as many automated workflows as needed (on Marketer plan and above)
• Prebuilt Templates: Professionally designed automation templates for common business goals (welcome series, cart abandonment, re-engagement)
• Behavioral Triggers: Automatically engage customers based on their actions—website visits, email clicks, purchases, form submissions
• Web Events Tracking: Trigger automations when visitors take specific actions like watching videos, logging in, or downloading content
• Advanced Triggering: Adjust timing, conditions, and filters for precision targeting at every stage of the customer journey
• Abandoned Cart Recovery: Automatically recover lost sales with triggered reminder sequences
• RSS-to-Email: Automatically send newsletters based on blog or podcast feed updates

Multi-Channel Engagement

Reach customers across multiple channels from one platform:

• Email Marketing: Core email campaigns with unlimited sends and advanced features
• SMS Marketing: Reach customers directly with automated SMS campaigns (Enterprise plan)
• Web Push Notifications: Unlimited web push to bring visitors back to your website
• Mobile Push Notifications: Engage mobile app users with targeted messages (Enterprise plan)
• Live Chat: Connect with customers instantly through easily embedded chat widgets
• Popups and Forms: Eye-catching popups, banners, and bars in various formats to capture leads

Landing Pages & Website Builder

Create high-converting pages without technical skills:

• Unlimited Landing Pages: Build unlimited pages for launches, sales, or lead capture
• AI Landing Page Generator: AI writes copy, selects layouts, and helps you publish in minutes
• 200+ Landing Page Templates: Professional designs optimized for specific industries and goals
• Drag-and-Drop Editor: Visual page builder with no coding required
• SEO Optimization Tools: Optimize pages directly in the platform for search visibility
• A/B Testing: Test multiple page versions to improve conversion rates
• Website Builder: Create complete websites with AI wizard, multiple pages, and custom domains
• Free Custom Domain: Included with yearly plans for professional branding

Webinars & Live Engagement

GetResponse includes built-in webinar hosting (on Creator and Enterprise plans):

• Host Up to 1,000 Attendees: Depending on plan, conduct webinars for hundreds or thousands of participants
• Screen Sharing & Presentations: Share your screen, slides, or videos during live sessions
• Interactive Features: Polls, Q&A, chat, and hand-raising for audience engagement
• Webinar Recording: Automatically record sessions for on-demand viewing
• Automated Webinar Promotion: Integrate with email campaigns for seamless registration and reminders
• Mobile Webinar App: Host and attend webinars from mobile devices on the go
• Analytics & Reporting: Track attendance, engagement, and conversion metrics

E-Commerce Marketing Tools

Drive sales and grow revenue with specialized e-commerce features:

• E-Commerce Integrations: One-click connections to Shopify, WooCommerce, Magento, PrestaShop
• Abandoned Cart Recovery: Automatically recover lost sales with triggered email sequences
• Product Recommendations: AI-powered personalized product suggestions in emails and on websites
• Promo Codes: Create and distribute promotional codes synchronized with your store
• Revenue Tracking: Monitor order history and revenue in one intuitive dashboard
• Conversion Funnels: Pre-built funnels combining landing pages, emails, and automation for specific goals
• Transactional Emails: API or SMTP-triggered order confirmations and shipping notifications (Enterprise)

Content Monetization & Knowledge Commerce

Unique to GetResponse is the ability to monetize your knowledge:

• Course Creator: Build unlimited online courses with AI assistance, quizzes, and certificates
• Premium Newsletters: Offer paid newsletter subscriptions to monetize your content
• Creator's Profile: Dedicated space for your audience to discover your offerings
• Interactive Quizzes: Engage learners with interactive assessments
• Customizable Certificates: Award completion certificates to increase educational value
• Student Management: Track up to 500 students (Creator plan) or unlimited (Enterprise)
• Video Hosting: Upload videos up to 2GB in various formats for rich learning experiences
• Stripe & PayPal Integration: Secure payment processing for courses and subscriptions
• GetResponse HUB: Centralized dashboard to manage courses and paid subscriptions

Paid Advertising Management

Create and manage paid campaigns directly in GetResponse:

• Facebook & Instagram Ads: Curate your brand identity and target Meta users with precision
• Google Ads: Show products in search results and generate new leads
• Goal-Focused Ads: Define campaign objectives and create relevant ads in simple steps
• Google Lead Extension: Capture leads directly from Google ads
• Unified Campaign Management: Create, run, and optimize all paid campaigns in one place

Advanced Analytics & Reporting

Make data-driven decisions with comprehensive analytics:

• Email Analytics: Track opens, clicks, bounces, and unsubscribes in real-time
• Conversion Tracking: Monitor goals and revenue generated from campaigns
• Digital Marketing Reports: Automated reports gathering critical performance data
• Contact Database Analytics: Follow list growth statistics and trends over time
• E-Commerce Results Dashboard: Track orders, revenue, and customer lifetime value
• Custom Reports: Create activity and delivery reports for specific contact lists
• Heatmaps: Visualize where subscribers click in your emails
• Bot Detection: Measure real human engagement, filtering out bot activity

150+ Integrations

Connect GetResponse with your favorite tools:

• E-commerce: Shopify, WooCommerce, Magento, PrestaShop, BigCommerce
• CRM: Salesforce, HubSpot, Zoho, Pipedrive
• CMS: WordPress, Drupal, Joomla
• Payment: Stripe, PayPal, Braintree
• Social Media: Facebook, Instagram, LinkedIn
• Zapier: Connect to 5,000+ apps through Zapier integration
• API Access: Build custom integrations with comprehensive REST API

Enterprise Features & Premium Support

For high-volume senders and large organizations:

• Dedicated IP Address: Complete control over sender reputation
• Single Sign-On (SSO): Streamlined access management for teams
• Unlimited Users: Add as many team members as needed
• Premium Priority Support: Faster response times and dedicated account management
• Dedicated Account Manager: Personal guidance for complex needs
• Custom Solutions: Tailored features for specific business requirements
• Transactional Email Service: High-volume transactional email delivery
• SMS Marketing: Integrated SMS campaigns
• Mobile Push Notifications: Native mobile app engagement

Migration & Support

GetResponse makes it easy to get started:

• Free Migration Service: Expert assistance moving from other platforms
• Dedicated Onboarding: Personal guidance setting up your account
• 24/7/365 Live Chat: Always-available support in multiple languages
• Email Support: Detailed assistance via ticketing system
• Phone Support: Direct access to support team (Enterprise plan)
• Knowledge Base: Comprehensive documentation and tutorials
• GetResponse Academy: Free courses on email marketing best practices
• Webinar Library: On-demand training sessions

Pricing & Value

GetResponse offers transparent pricing with exceptional value:

• 14-Day Free Trial: Full access to premium features, no credit card required
• Free Plan: Up to 500 contacts with 2,500 newsletters/month, landing pages, and forms—perfect for starting out
• Starter Plan: From $15.58/month (1,000 contacts) with unlimited emails, AI tools, automation (1 workflow), landing pages
• Marketer Plan: From $48.38/month (1,000 contacts) with unlimited automations, advanced segmentation, abandoned cart, sales funnels, web push
• Creator Plan: From $97.58/month (1,000 contacts) adds webinars, website builder, course creator, premium newsletters
• Enterprise Plan: Custom pricing for high-volume needs (100k+ contacts) with SMS, mobile push, dedicated IP, SSO, unlimited users
• 18% Savings: Annual billing provides significant discount over monthly
• 50% NGO Discount: Special pricing for charities and non-profits

Who Should Use GetResponse

GetResponse is ideal for:

• Small to Medium Businesses: Affordable all-in-one solution without enterprise complexity
• E-commerce Stores: Powerful abandoned cart recovery, product recommendations, and store integrations
• Content Creators & Educators: Unique course creator and premium newsletter features for monetization
• Marketing Agencies: Manage multiple clients with team collaboration and white-label options
• Webinar Hosts: Built-in webinar platform eliminates need for separate tools
• Growing Businesses: Unlimited email sends means no surprise costs as your list grows
• International Businesses: 99% deliverability across 160+ countries with multi-language support

With its combination of advanced AI features, unlimited email sends, comprehensive automation, built-in webinars, course creation capabilities, and affordable pricing, GetResponse provides exceptional value as a complete email marketing and business growth platform.