SiteGround Email Marketing

SiteGround Email Marketing is a comprehensive email marketing platform built by a hosting company with over 20 years of email delivery experience. Unlike standalone email marketing services, SiteGround's solution integrates seamlessly with their hosting platform while offering professional-grade features including an AI-powered email writer, AI image generation, no-code email builder, automation workflows, and advanced segmentation—all backed by industry-leading 98.80% delivery rates.

Designed for small businesses, online stores, and content creators, the platform eliminates the complexity and high costs typically associated with email marketing tools. With WordPress plugin integration, unlimited sign-up forms, and pre-built templates, SiteGround Email Marketing makes it easy to collect subscribers, design professional campaigns, and automate customer journeys without technical expertise or enterprise-level budgets.

AI-Powered Email Creation

SiteGround Email Marketing includes two powerful AI tools that dramatically reduce campaign creation time:

AI Email Writer: Generate engaging email content in seconds by describing your campaign goal. The AI produces complete email copy including headlines, body text, and calls-to-action based on proven marketing psychology and current trends. Perfect for business owners who struggle with copywriting or need to produce consistent content quickly.

AI Image Generation: Create custom email-ready images without stock photo subscriptions or design software. Describe your vision, select a style, and the AI generates images sized perfectly for email campaigns. This eliminates the time spent searching stock photo sites or hiring designers for every campaign.

Both AI tools work within the intuitive no-code email builder, allowing you to generate, customize, and deploy professional campaigns in minutes rather than hours. The platform includes free templates designed for newsletters, promotions, announcements, and other common email types—providing starting points that combine with AI assistance for rapid customization.

Plans and Pricing

SiteGround Email Marketing offers flexible pricing based on subscriber count, with all plans including full feature access:

500 Contacts - $2.65/month (promotional, renews at $13.19/mo)

• Up to 5,000 emails per month
• AI email writer and AI image generation
• No-code email builder with drag-and-drop interface
• Free professional templates
• Unlimited sign-up forms
• Automation builder for customer journeys
• Analytics and performance tracking
• Segmentation tools
• Campaign scheduling
• Custom fields and subscriber management

1,000 Contacts - $3.74/month (promotional, renews at $18.69/mo)

• Up to 10,000 emails per month
• All features from 500 contact plan

1,500 Contacts - $5.06/month (promotional, renews at $25.29/mo)

• Up to 15,000 emails per month
• All features from previous plans

2,500 Contacts - $7.26/month (promotional, renews at $36.29/mo)

• Up to 25,000 emails per month
• All features for larger lists

All plans billed annually with 80% promotional savings. A free trial is available to test the platform before committing. Additional contact tiers available for larger lists. Unlike competitors that charge separately for AI features or advanced automation, SiteGround includes everything in the base price.

Automation and Segmentation

The platform's automation builder creates sophisticated email journeys without coding knowledge:

• Welcome Sequences: Automatically greet new subscribers with multi-email introductions
• Lead Nurturing: Guide prospects through educational content toward purchases
• Abandoned Cart Recovery: Trigger emails when customers leave items unpurchased
• Post-Purchase Follow-ups: Request reviews and suggest complementary products
• Re-engagement Campaigns: Win back inactive subscribers automatically
• Birthday/Anniversary Emails: Personal touches based on custom field data

The segmentation system organizes subscribers into groups based on data collected through custom sign-up forms. Capture location, interests, purchase history, engagement behavior, or any custom fields relevant to your business. Then create targeted campaigns that speak directly to each segment's needs—significantly outperforming generic mass emails.

Custom sign-up forms can be embedded on your website, landing pages, or WordPress site to collect the specific subscriber data that matters for your segmentation strategy. Unlimited forms mean you can create different collection points optimized for various traffic sources or customer types.

WordPress Integration

SiteGround Email Marketing integrates seamlessly with WordPress through a dedicated lead generation plugin that connects your website to your email list automatically:

• WordPress Plugin: Install the free SiteGround Email Marketing plugin to start collecting leads immediately
• Popular Form Builder Support: Works with Contact Form 7, WPForms, Gravity Forms, Ninja Forms, and others
• Automatic Subscriber Sync: New form submissions flow directly into your email list
• Subscribe Pages: Create dedicated landing pages for list building
• Embedded Forms: Add customizable sign-up forms anywhere on your site

This native integration eliminates the complexity and monthly costs of connecting WordPress to standalone email marketing platforms. For WooCommerce stores, the integration enables e-commerce-specific automations like abandoned cart recovery and post-purchase campaigns that run automatically based on customer behavior.

Deliverability and Performance Tracking

SiteGround's 20+ years of email infrastructure experience translates to industry-leading deliverability:

• 98.80% Delivery Rate: Based on 2024 platform data across millions of sent emails
• 36% Average Open Rate: Significantly above industry averages
• Authenticated Sending: Proper SPF, DKIM, and DMARC configuration automatic
• IP Reputation Management: Shared infrastructure with careful sender monitoring
• Spam Testing: Pre-send analysis identifies potential deliverability issues

The platform's analytics dashboard provides comprehensive performance tracking:

• Open rates and click-through rates per campaign
• Individual subscriber engagement history
• Device and email client breakdown
• Geographic data showing where engagement occurs
• A/B testing capabilities for subject lines and content
• Campaign comparison to identify top performers

Test campaigns before sending to preview across different email clients and devices. Schedule campaigns for optimal sending times based on subscriber timezone and historical engagement patterns. The combination of high deliverability and detailed analytics ensures your emails reach inboxes and provide actionable data for continuous improvement.

Design and Ease of Use

The no-code email builder makes professional design accessible to non-designers through an intuitive drag-and-drop interface. Pre-built content blocks (headers, text, images, buttons, social media, dividers) snap together to create polished layouts without HTML knowledge. The builder automatically generates mobile-responsive designs that look great on all devices.

Free templates provide starting points for common campaign types—newsletters, product launches, seasonal promotions, event invitations, and more. Each template is fully customizable, allowing you to adjust colors, fonts, images, and layout to match your brand. The AI email writer can populate these templates with generated content, combining template efficiency with AI-powered customization for rapid campaign creation.

Unlike enterprise platforms requiring training and technical expertise, SiteGround Email Marketing focuses on simplicity without sacrificing powerful features. The interface guides beginners through campaign creation while providing advanced users access to custom fields, complex automations, and detailed analytics—making it suitable for businesses at any skill level.